Get your business noticed with a structured content strategy
Wikipedia describes Content Strategy as follows:
Content strategy refers to the planning, development, and management of content — written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
You could randomly decide how to go about setting up your on-line presence and wing it on a daily basis – or you could develop a content strategy that will help you to achieve your goals in a far more structured way.
So what exactly is a content strategy – and do you really have to be so formal in your approach?
First the good news: You don’t have to be rigid and formal at all, in fact, creating a content strategy can even be fun.
Broadly speaking, the strategy will differ from company to company depending on:
- Size of company;
- Extent of existing digital footprint;
- Quality and quantity of existing content;
- Desired results.
At Jubez Digital, we have based our content strategy largely on the work produced by Kristina Halvorson and Melissa Rach in Content Strategy for the Web. Our focus is on providing valuable information to the reader, while still taking Search Engine Optimisation (SEO) into consideration.