Search Engine Advertising
Pay Per Click and Display Network Advertising
A sound digital strategy should encompass a healthy balance between organic search engine rankings (through SEO) and paid for rankings (through Search Engine Advertising/ Search Engine Marketing aka Pay Per Click campaigns).
We base our Search Engine Advertising strategies on Google’s Adwords, and can assist with managing your campaigns for you and measuring the results in terms of conversions. Alternatively, we can offer customised training based on your business goals to enable one of your internal resources to manage the account.
One of the main attractions for businesses is the extensive reporting available from Google Adwords. Using the tool enables you to truly measure ROI, unlike any other type of marketing. It is also one of the most cost-effective ways to get your brand noticed.