Search Engine Optimisation (SEO)
Climb higher in your organic rankings
Simply put, Search Engine Optimisation (SEO) is the practice of optimising your web site for ‘findability’ on the web.
Why do you need to be found on the web?
- Potential customers expect a business to have an online presence
- Your web site is truly 24/7/365
- Consumers want to explore your product and (or) service offering to form their own opinion before contacting you
Search Engine Optimisation encompasses all the disciplines in a great web presence. It begins in the design phase, through site architecture. It is critical to user experience and is the foundation of useful, relevant and meaningful content.
SEO is both an art and a science that needs constant monitoring, measuring and manipulating. It can become quite a chore to keep up to date with search engine updates. Nobody really knows at any given point in time exactly how the various algorithms are configured. Therefore an SEO specialist spends a lot of time experimenting with the Search Engine Results Pages (SERPS) to stay current.
There are a number of tactics that SEOs use in order to get a web site to rank, but nobody can guarantee positions in rankings. It should be noted that rankings can change often, sometimes within a matter of hours.
Contact us for a site audit and some tips on how to improve your rankings!