The blog

A good read awaits!

Six Reasons to Outsource Your Marketing

As we move into the digital age, marketing is becoming increasingly complicated. Unsurprisingly, outsourcing marketing is a growing practice among businesses of all sizes. Whether outsourcing a particular campaign or hiring someone long-term, outsourcing your marketing is an effective way to shorten your learning curve and leverage industry expertise.  So, you want to grow your business by leaps and bounds but don’t feel like having to market and advertise it yourself? By miles, outsourcing your marketing efforts and leaving it to the pros is the best way to do this without taking on the burden yourself. Read on to learn six reasons to outsource your marketing. Take More Time to Focus on Your Business Marketing can be highly time-consuming, and it requires constant and dedicated attention. Brainstorming creative content, managing an existing ad campaign or responding to social media comments as soon as possible are all tasks that marketers face daily.  By hiring the best people for the job, you’ll see improvements in your sales and marketing initiatives over time. You can rest easy knowing that experts are working on things you do not have the time to attend to. In other words, outsourcing your marketing enables you to spend less time on it so that it’s more effective than ever. For any small business owner, this is a dream come true! With Industry Experts, your Business is Bound to Grow Faster The hard truth is that unless you’re an industry expert, there is likely a large gap between your

Read More

The Art of Storytelling in a Digital Age

By: Natalie Major With World Storytelling Day being observed recently, we took a deeper look into the art of storytelling in a digital age. And with storytelling being so close to our hearts, we wanted to share some insights into how to craft meaningful stories in a world that is constantly bombarded with overwhelming messaging. For a start, stories are the very essence of humanity. They help us interpret meaning, connect us with generations and build our imaginations. In essence, stories are timeless. The fundamental begins of the advertising media industries were built on their ability to tell compelling stories. In the “Mad Men” era of advertising agencies, the ability to tell a persuasive story was the differentiating factor. Brands would blow their budget for a story that would sway their audience into buying. So what’s changed? How has storytelling adapted in a digital age? And how can you create stories that ignite passion, love and brand loyalty? There’s quite a big difference between a direct pitch and what we at our agency refer to as storytelling. The former can often get lost in the constantly rising sea of information, while true storytelling builds a captivating, memorable and lasting impact with your broader audience. Storytelling might seem like a buzzword, but it’s so much more than just a word and there really is a lot to be said about authentic, genuine storytelling. It’s all about presenting your company’s unique and true story in such a way that it provides interest

Read More

Are you making these 6 online marketing mistakes?

In business terms, online marketing is a relatively new discipline.  It therefore stands to reason that, in its adoption, some mistakes will be made. This blog lists some of the common online marketing mistakes companies are making and provides tips on how to prevent or remedy them. Mistake #1: Traditional marketers can easily transition into online marketing Traditional marketing and online marketing are very different disciplines. While both attempt to achieve the same objective, their methods and tactics differ drastically. Just because someone has been in marketing for a number of years does not necessarily mean they understand the elements of digital or online marketing. In fact, a traditional mindset can cause havoc in an online environment. How to fix it? Remember that on-line has not completely replaced traditional marketing. Done correctly, the two can complement each other. It may be worth your while to have separate teams for traditional and online. If you are unable to hire properly qualified online staff, you need to get your staff adequately trained and certified. Remember when hiring that SEO is integral to all things marketing and thus a good understanding of SEO is non-negotiable. Mistake #2: Online Marketing is cheap and easy It’s a given that online marketing is far more cost-effective than traditional marketing, but that does not mean it is ‘cheap’ – nor is it easy. There is a particular skill set and understanding required to get to grips with how people behave on the web, what your target audience

Read More

Websites and diet pills

In our modern world, we’re all accomplished in our fields of expertise.  As business people we have progressed and climbed up the proverbial corporate ladder by making good decisions and revisiting our company strategies to maintain our focus…haven’t we? All the great business cliches have been hammered into us every step of the way, but they’ve become white noise and even smart, thinking people have forgotten how to apply common sense to things that matter in their daily lives. You just have to look at fad diets and how much money is generated year-on-year on the promise that taking a pill will give you the body of the most popular celebrity currently sporting the covers of best-selling magazines.  Really?  Thinking people believe this stuff?  Sadly, yes, the numbers prove it and people continue to fall for the golden promise of results without appropriate action. It’s no different with web sites, in my opinion.  Executives believe that a web site is the diet pill of the business world.  Just put up a web site and you can consider yourself ‘digital’.  “Build it and they will come” echos from the boardroom.     The reality is that while online marketing is far more cost-effective and has far wider reach than any other form of marketing, it is neither free nor cheap.  It is not a quick solution and it certainly does not happen without planning, effort, focus and tenacity. Online Marketing is still a very young business discipline, relatively speaking, and many

Read More

Design for SEO or UX?

When looking at creating a great website, there are many things that need to be taken into consideration: Site Architecture and navigation Design elements (including responsive design) Branding User Experience (UX) Content Search Engine Optimisation Site/Page performance With all of this to consider it becomes an onerous task to actually get a site up and running. It’s important to get a solid foundation from the outset.  To achieve that, you need to understand what the website goals are, who the target audience is and how people in your target location are searching. Too often people roll their eyes when they hear ‘keyword research’, but this is a critical component of any successful digital campaign. Our approach is to always take a balanced view of User Experience and Search Engine Optimisation. If you create your content only for the search crawlers, your users are bound to suffer. However, you do not want to ignore the crawlers (or bots) as they play an enormous role in your on-line strategy. The importance of understanding of how Google crawls sites, how ‘fresh content’ is treated by the crawlers and what algorythm updates are talking place should not be overlooked. If you’re developing a new website or even just giving an old site a facelift, make sure to get input from an SEO right from the start. Build elements of SEO into every step of your strategy and most importantly,  get your content written by someone who has a good understanding of SEO. It is

Read More