Search Engine Optimisation (SEO)
It’s an extremely tough market out there. Where does your business turn up in Google search results?
If you’re not on page one, you’re definitely missing the boat. SEO is essential no matter what business you’re in, because if people can’t find you, they can’t do business with you. It is the best long-term way to stay ahead of competition in search results, but it requires time and energy – and a long-term commitment.
For users looking for a service provider these days, convenience is key. Being seen at the right time, in the right place is the first step to an unforgettable user experience, which sets you up for customer loyalty. They must be able to find you with a few simple clicks in a sea of competition.
But it isn’t only about the right key words.
In addition to ranking for key search phrases, your website needs to be optimised for the technical elements of SEO – think local/mobile search, building high value content on your site, and getting links back to your site from other trustworthy websites. Your content must also be relevant and up to date, because yesterday’s news just isn’t going to cut it for optimised SEO. Oh, and because we’re nerds and find SEO fascinating, we’re always on top of ongoing changes in the SEO landscape, including new developments and best practices.
Designing, developing and implementing a solid SEO strategy can be complicated, but your relationship with us doesn’t have to be. We’re not promising you the moon and stars. What we are promising is that we have what it takes to set your business up to be found. It’s the heart of what we do, and we do it with heart.
