Some call it Google Ads
...others call it Search Engine Marketing, and you may call it PPC.
What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is a broad term that essentially covers all efforts to increase your website’s visibility in search engine results pages (SERPs). Think of it like a megaphone you use to shout about your business online. This megaphone can include various strategies like:
- SEO (Search Engine Optimisation): This is the free, organic side of SEM, where you optimise your website and content to rank higher in search results for relevant keywords.
- Paid Advertising: Here’s where the power of Google Ads and PPC come in!
What is PPC (Pay-Per-Click)?
PPC, or Pay-Per-Click, is a specific type of online advertising where you only pay when someone clicks on your ad. This allows you to target highly relevant searches and drive qualified leads directly to your website.
And what about Google Ads?
Google Ads is the most prominent PPC platform, allowing you to create targeted ads that appear on Google search results pages, other websites, and even mobile apps.
Forget the megaphone, Google adverts are more like a powerful bullhorn within the vast world of SEM, reaching a massive audience exactly when they’re searching for exactly what you offer.
The difference in a nutshell?
- SEM is the overall umbrella term for boosting your search engine visibility.
- PPC is a specific paid advertising method within SEM where you pay for each click on your ad.
- G Ads is a popular PPC platform where you create and manage your paid search engine ads.
So basically, all you need to know is that we can help you with all these services.
Ready to turn clicks into paying customers?
Let us take control of your Google Ads campaigns. We’ll:
- Conduct in-depth keyword research to ensure your ads reach the right audience.
- Craft compelling ad copy that grabs attention and drives clicks.
- Optimise your landing pages for seamless conversion from clicks to customers.
- Monitor and fine-tune your campaigns for maximum ROI (Return on Investment).
Don’t let the jargon hold you back. Let’s unlock the power of Google Ads together to go from click-click to conversion!
