Is Email Marketing Still Effective?
When everything around us is dominated by social media, instant messaging, and ever-evolving digital trends, it’s fair to ask: Is email marketing still effective? The short answer? Absolutely! But if you don’t believe us, believe the stats. Around 87% of marketing leaders say email marketing is critical to the success of their company, 44% of marketing professionals say email is their most effective marketing channel, a greater percentage than for any other channel, and consumers spend a WHOPPING 128% more when shopping from emails than when using other methods. Also, there are 4.48 billion email users worldwide, you really can’t argue with those numbers! But, in the spirit of sharing (because we’re nice like that), we’re going to unpack why email continues to be one of the most powerful tools in your marketing arsenal and how it can drive real results for your business. What is Email Marketing? Email marketing is the process of sending targeted messages to a group of people via email who have given their permission to receive these communications (also known as an opt-in). These messages can range from promotional offers and newsletters to personalised updates and automated sequences. It’s a direct line to your audience, and the best part is that it’s permission-based, measurable, and incredibly versatile. Unlike social media, where the all-mighty algorithms decide who sees your content, email marketing puts you in control of the way it should be! You’re speaking to people who’ve already shown interest in your brand, making it one
