SEO

Many businesses overlook the power of SEO in web development, often to their detriment. Failing to integrate SEO from the start can lead to missed opportunities, expensive fixes down the line, and a website that struggles to reach its full potential. In the digital age, your website is your storefront, but it’s not enough to just build a beautiful website – you need people to find it. Google’s AI Bot, Gemini, estimates that as of mid 2024 there are about 1.1 billion published websites (with about 193 million active). Given those numbers, how do people find YOUR website? That’s where Search Engine Optimization (SEO) comes in. At Jubez Digital, we’re all about SEO in  web development and beyond. Here’s why: SEO in initial web development builds a solid foundation Imagine building a house on shaky ground. It might look great initially, but it’s bound to have problems down the line. SEO is like the foundation of your website. By considering SEO best practices during development, you create a site that’s structurally sound for search engines. This includes factors like: Site Architecture: How your pages are organized and linked impacts how search engines crawl and understand your site. URL Structure: Clear, descriptive URLs help both users and search engines navigate your content. Mobile Optimization: With mobile searches surpassing desktop, having a mobile-friendly site is essential for ranking. Keyword Research and Content Strategy Thorough keyword research helps you understand what your target audience is searching for before a single line of code

If your website is more than just an online catalogue, you should be familiar with Search Engine Optimisation, or SEO audits – the crucial tool in the arsenal of digital marketers and website owners. But what exactly is it, what does it measure, and why should you bother conducting SEO audits?  What are SEO Audits? An SEO website audit is essentially a comprehensive examination of your website’s health and performance in the eyes of search engines like Google. Think of it as a thorough check-up for your online presence, where various aspects of your website are scrutinised to identify areas that need improvement. And considering how quickly & often the Search Engine landscape changes, you should conduct these audits regularly. What Does an SEO Website Audit Measure? On-Page Elements: An audit scrutinises elements within your web pages, such as titles, meta descriptions, header tags, images and URL structures. These on-page elements play a crucial role in conveying the relevance and structure of your content to search engines. Content Quality: High-quality, relevant content is the lifeblood of SEO. Audits assess the depth, uniqueness, and relevance of your content. They also look for duplicate content, keyword usage, and overall content strategy. Learn more about how Google defines Quality Content here. Technical SEO: Technical aspects, including site speed, mobile-friendliness, and crawlability, are vital for search engine rankings. Audits identify technical issues that may hinder your website’s performance and user experience. Backlink Profile: Backlinks are like votes of confidence from other websites. The audit

If you didn’t say anything about an SEO site audit, you should ask yourself, when was the last time you did one? If you’re a website owner, you’ve probably heard about the importance of SEO (Search Engine Optimisation) and its impact on your business’s online presence. But how can you ensure that your website is optimised for search engines? That’s where an SEO site audit comes in. Just think about Google for a second and how many people are searching on Google every day; if you’re a brand, this is where you want to “show up” and not too far down the list if you know what we’re saying. You’ll need to evaluate your site comprehensively if you’re looking to boost your website’s ranking in search engine results pages (SERPs for short). And, if you’re wondering what an SEO site audit is, don’t worry; you’re in the right place; we’re about to cover that here. Why should I focus on SEO? First, let’s look at why you should be thinking about SEO. A website should be optimised for search, but if it isn’t, well, you’re having a party, but the only visitors coming to your party are people you’ve had to pay to come. We’re not saying that “renting a crowd” is bad. Google Ads, and Social ads, definitely have their place, but wouldn’t it be better if you had some invitations lying around on the first page of Google? People see the invitation, they say… “Hey, this looks like

When looking at creating a great website, there are many things that need to be taken into consideration: Site Architecture and navigation Design elements (including responsive design) Branding User Experience (UX) Content Search Engine Optimisation Site/Page performance With all of this to consider it becomes an onerous task to actually get a site up and running. It’s important to get a solid foundation from the outset.  To achieve that, you need to understand what the website goals are, who the target audience is and how people in your target location are searching. Too often people roll their eyes when they hear ‘keyword research’, but this is a critical component of any successful digital campaign. Our approach is to always take a balanced view of User Experience and Search Engine Optimisation. If you create your content only for the search crawlers, your users are bound to suffer. However, you do not want to ignore the crawlers (or bots) as they play an enormous role in your on-line strategy. The importance of understanding of how Google crawls sites, how ‘fresh content’ is treated by the crawlers and what algorythm updates are talking place should not be overlooked. If you’re developing a new website or even just giving an old site a facelift, make sure to get input from an SEO right from the start. Build elements of SEO into every step of your strategy and most importantly,  get your content written by someone who has a good understanding of SEO. It is